Challenge

Transcar Projects Ltd, a stalwart in the logistics industry since 1977, has been managing complex logistical challenges for many of the world's leading EPC contractors and oil majors across the globe. Their unique selling point lies in being "large enough to deliver and small enough to care," a balance that has served them well for decades.

However, Transcar found itself grappling with a significant branding challenge. The company lacked a cohesive and well-coordinated approach to their outward-facing profile, desperately needing a complete overhaul of their brand look. The task of translating their internal excellence to the world outside their business environment seemed daunting. With limited time and resources to explore design options, Transcar found itself stuck in a cycle of indecision, allowing their historic brand to remain in place despite the pressing need for change.

This stagnation in brand evolution was more than just an aesthetic issue. It was beginning to impact Transcar's ability to effectively communicate their capabilities and values to potential clients in an increasingly competitive global market. The company needed a design partner who could not only refresh their visual identity but also capture the essence of their unique position in the logistics industry.

Solution

DesignGuru provided Transcar with a comprehensive design service that addressed their core challenges:

1. Timely approach: DesignGuru's outreach came at the perfect moment when Transcar was ready for change.

2. Transparent process: Offering the flexibility to step away if initial designs didn't meet expectations.

3. Comprehensive design options: Covering a range of elements the business needed to refresh.

4. Collaborative approach: Working closely with Transcar to produce designs that aligned with their vision.

DesignGuru's innovative approach aligned perfectly with Transcar's need for a brand overhaul and consistent design language.