MKG Marketing unified its podcast and brand for 83% less than hiring in-house
MKG Marketing unified its podcast and brand for 83% less than hiring in-house
116
116
116
Design tasks completed
Design tasks completed
Design tasks completed
£60,264
£60,264
£60,264
£60,264
Average cost savings in 12 months
Average cost savings in 12 months
Average cost savings in 12 months
5/5
5/5
5/5
Average rating
Average rating
Average rating
5/5
Average rating
Challenge
MKG Marketing is a digital marketing agency specialising in SEO and digital advertising, mostly for B2B technology companies. When CEO Kerry Guard lost her producer, she needed new support for video.
There was a bigger opportunity too. MKG's podcast had its own purple identity, sitting apart from the blue of the wider business. Kerry wanted everything to feel connected, wherever people came across the agency.
Solution
Kerry liked that DesignGuru could cover video and wider creative in one relationship. She talked her vision through with her podcast producer, who turned it into a brief for our team.
The identity came back matching what she'd imagined. From there, we brought the podcast and wider assets into line, giving MKG one consistent look.
The portal kept feedback precise. Kerry could comment directly on a PDF, pointing to the exact part of a design she meant. As both teams got used to each other, our workflow slotted into the way MKG already worked.
Results
MKG's podcast now looks like part of the same business. Kerry says the creative ties together, so people recognise MKG wherever they find it online.
The process is more streamlined too. Clear briefs give the designers a strong start, and visual feedback makes revisions easy to explain. After providers who needed a lot of guidance, she values the design skill she gets.
"It came back exactly how I imagined… It was pretty magical." - Kerry
Challenge
MKG Marketing is a digital marketing agency specialising in SEO and digital advertising, mostly for B2B technology companies. When CEO Kerry Guard lost her producer, she needed new support for video.
There was a bigger opportunity too. MKG's podcast had its own purple identity, sitting apart from the blue of the wider business. Kerry wanted everything to feel connected, wherever people came across the agency.
Solution
Kerry liked that DesignGuru could cover video and wider creative in one relationship. She talked her vision through with her podcast producer, who turned it into a brief for our team.
The identity came back matching what she'd imagined. From there, we brought the podcast and wider assets into line, giving MKG one consistent look.
The portal kept feedback precise. Kerry could comment directly on a PDF, pointing to the exact part of a design she meant. As both teams got used to each other, our workflow slotted into the way MKG already worked.
Results
MKG's podcast now looks like part of the same business. Kerry says the creative ties together, so people recognise MKG wherever they find it online.
The process is more streamlined too. Clear briefs give the designers a strong start, and visual feedback makes revisions easy to explain. After providers who needed a lot of guidance, she values the design skill she gets.
"It came back exactly how I imagined… It was pretty magical." - Kerry
"DesignGuru offers not only a subscription basis, but also the whole gamut of creative, and the big one was video. The onboarding was great. It's very quick, and the system's really easy to use. I love that you can open a PDF and just start adding comments. One of the things I love about what we did for MKG is we've built a brand identity. It came back exactly how I imagined - what I wanted. It was pretty magical. Our podcast is now aligned to our brand identity, and it all ties together to tell that holistic brand story so that wherever we are out on the internet, people know, 'Oh, that's MKG. I recognize that branding anywhere.' It's allowed us to streamline so much, and the DesignGuru system and process ties so well into our system and process."
"DesignGuru offers not only a subscription basis, but also the whole gamut of creative, and the big one was video. The onboarding was great. It's very quick, and the system's really easy to use. I love that you can open a PDF and just start adding comments. One of the things I love about what we did for MKG is we've built a brand identity. It came back exactly how I imagined - what I wanted. It was pretty magical. Our podcast is now aligned to our brand identity, and it all ties together to tell that holistic brand story so that wherever we are out on the internet, people know, 'Oh, that's MKG. I recognize that branding anywhere.' It's allowed us to streamline so much, and the DesignGuru system and process ties so well into our system and process."
Kerry Guard
CEO @ MKG Marketing
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