Challenge

MATE Internet and Mobile needed more creative capacity to compete with larger businesses. DesignGuru supported its in-house designer with graphics, animation, video and rebrand work, helping the Australian team keep projects moving beyond its own working day.

MATE competes against larger internet and mobile providers with bigger budgets. For Chief Marketing Officer Dom O'Brien, finding ways to move quickly with the resources available was important.

The business already had an in-house designer. What it needed was additional capacity and a fresh perspective to help deliver more work across its marketing.

Solution

DesignGuru worked alongside MATE's designer, supporting graphics, animation and video, as well as elements of a rebrand. That gave the marketing team access to several creative skills through the same relationship.

The working pattern was particularly useful for a team based in Australia. MATE could progress projects during its day and receive design support overnight, helping work move forward between its own working sessions.

Dom also describes a change in how the team approached briefs. Making requirements clear at the start helped the designers understand what was needed and made the overnight handover more useful.

Results

Dom says DesignGuru brought capacity and flexibility to MATE's design process. The team was able to move work along faster, while fresh ideas encouraged it to think differently about the creative.

The support complemented the in-house designer and widened what the marketing team could get done. It also prompted MATE to consider how the relationship might help elsewhere in the business.

At the time of the testimonial, Dom said the company was exploring how to integrate DesignGuru beyond marketing. The experience had given MATE a practical reason to look at broader use of the service.

“DesignGuru brought capacity and nimbleness to our design process.” - Dom O'Brien