Challenge

Digital Bridge Skills runs training in digital marketing and leadership alongside an agency delivering strategy, PPC, SEO, creative and consultancy. Its in-house creatives also work directly with clients, so their time is already split.

Retained work kept the team busy. The problem was the projects that landed on top. Hiring for those peaks meant salaries owner Edwina Mullins wasn't sure the business could sustain, and even great freelancers weren't always free when she needed them.

Solution

DesignGuru became the extra creative capacity the team could call on when work stacked up. Brand kits gave our designers a reference for each client's identity, and ongoing feedback kept the work on track, including briefs that called for something more ambitious.

Edwina wanted her own team to keep the creative work they enjoy. So we worked around their roles, with room to collaborate and swap ideas.

Results

Edwina no longer worries about delivery when she pitches for larger work. If two substantial projects land at once, she knows there's backup beyond her in-house team.

Her early concern about keeping quality consistent across different client brands has eased too. She describes a process where feedback is heard and changes get made. A spike in demand no longer has to become a recruitment decision.

"Using DesignGuru was a way of me being able to grow and scale the business without having the overhead." - Edwina Mullins