A persuasive pitch deck can make all the difference when it comes to winning new business and securing clients. Crafting a presentation that instantly captures prospects’ attention and convinces them your solution is the right fit is no small feat. This is where partnering with a professional pitch deck design agency can give you a significant edge over the competition. Let us explain…
Leveraging the expertise of seasoned designers to create visually compelling and strategic pitch decks allows you to convey your value proposition with clarity and impact. With a polished deck in hand, your business proposals immediately become more convincing, buying you credibility with prospective clients. The result? You win business faster. Plus, you gain kudos with your boss and colleagues giving you extra leverage for the next ‘I need to finish early’ request!
In this article, we’ll explore how custom-designed pitch decks can transform your client acquisition and accelerate deal closing. We’ll look at the benefits of collaborating with an agency, examine cost considerations of hiring in house, and provide tactics for crafting persuasive presentations tailored to your specific needs.
Read on to learn how to elevate your proposals and start winning business sooner with better pitch deck design.
Imagine delivering a presentation so persuasive that your prospect can’t imagine partnering with anyone but you. That can be the power of a well-designed pitch deck, because not only have we done it ourselves (hate to brag, but our sales dick at DesignGuru kicks ass on closing rates), but we have seen the power of what a stunning pitch deck can do from our clients.
Stunning visuals, logical layouts, and compelling content presentation all influence potential clients on a subconscious level. In fact, there are two horrifying statistics that should really make your ears prick up.
Firstly, according to TIME, the average human attention span has dropped to just 8 seconds. You read that correctly. With the evolution of technology, social media culture and a society dependent on faster and more efficient technology in every aspect of life, our entire civilisation is expecting fast results and quick learnings. Bear this in mind!
Second, 93% of communication is nonverbal, so the aesthetics and flow of your deck speak volumes.
What this means in practical terms, is that during a pitch, you need to be able to communicate, very quickly, in non verbal communication, what your offer is and why your prospect should be interested enough to read on. And yes, it can be done!
For example, recently (and not to make this all about us!) one of our clients secured a lucrative recurring analytics contract by transforming a text-heavy proposal into a sleek and visually captivating presentation.
By distilling the complex offering into 12 high-impact slides, we at DesignGuru enabled the client to clearly showcase their value and capabilities. Their prospect was hooked and signed within two weeks of being presented with the proposal.
Now, clearly that isn’t going to happen every time, but in a society where attention spans are getting shorter and shorter, potential clients are not immune to technology and equally expect snapier proposals so they can make quicker decisions.
Savvy companies understand that good design conveys professionalism and builds trust with prospects while speeding up the rate a client can understand the offer. When competing for business, you cannot afford subpar visuals undermining the quality of your offering. Hiring a dedicated design partner ensures your proposals align perfectly with your positioning and resonate with prospects, thus winning business faster.
When outsourcing your pitch deck design, it pays to select designers with specialised expertise in business proposals. Not all presentation builders understand how to create decks to win new clients. Some general designers are great when it comes to social media, others amazing at trade displays, but that doesn’t mean they will understand the nuance of a good pitch. Understanding how to sell, while conveying a clear message is an artform and as it so happens, the DesignGuru team brings years of experience crafting proposals for global enterprises and SMBs alike.
For example, our co-founder, James has 10+ years experience with top consultancies like PwC and Argon, so understands positioning and persuasion. He says:
“It’s important to know how to highlight your capabilities & offering in a differentiated way that speaks directly to prospects’ needs. The pitch is not about you. It’s about them.”
Will, our other co-founder goes on to say:
“Having pitched to probably thousands of businesses and investors in my time, the key to success is always the same. Keep it simple and make it look good. Companies, be it a family office looking for their next moonshot, or the local wholesaler looking for their next star product, you need to remember they receive 100’s of proposals per day, so do what you can to stand out QUICKLY!”
Having good visualisation skills, understanding business acumen and employing a client-centric approach makes good designers invaluable partners for winning new accounts.
Whether building a deck to win an RFP response or making a cold intro, DesignGuru's pitch specialists enable you to put your best foot forward. Our design expertise will amplify your business proposals and empower you to win business faster.
Pitch decks are not one-size-fits-all. To win business faster, your presentation needs to be tailored for each specific proposal scenario.
Pitch decks are highly context-dependent tools in the business world. To effectively win new business, each presentation must be meticulously tailored to address the unique needs and expectations of each proposal scenario.
Consider the case of a Request for Proposal (RFP) response. Here, the focus should be on emphasising your company's technical capabilities and expertise. It's crucial to align each aspect of your pitch deck with the RFP's detailed requirements. The design of such a deck should strike a balance between sophistication and functionality. A clean, professional layout with well-organised content and clear, concise data visualisations can effectively communicate your ability to meet the project's demands. The goal is to reassure the potential client of your competence and reliability in delivering the proposed solution.
On the other hand, when approaching a new prospect with a cold proposal, the strategy shifts significantly. This type of deck should be designed to make a memorable first impression. Since you are competing against an array of unknown competitors, the deck needs to stand out visually.
Employ more dynamic and engaging elements like bold colours, creative infographics, and interactive elements if possible. The use of storytelling techniques can be particularly effective here, helping to create a narrative around your brand and value proposition that resonates with the prospect. The objective is to capture and hold the viewer's attention, piquing their interest in what your company has to offer.
In both cases, it's essential to maintain a consistent brand identity throughout the deck. This includes using your (and your prospects) brand's colour palette, fonts, and logo strategically. However, the way these elements are presented should vary based on the context. For an RFP response, a more conservative approach may be appropriate, while a cold proposal might allow for more creativity and boldness in design.
Furthermore, it's important to consider the audience's industry and corporate culture. A pitch deck for a tech startup might have a different tone and aesthetic compared to one for a traditional manufacturing company. Understanding the audience's preferences and expectations can guide the design and content of the deck.
Lastly, feedback loops are vital. Iterative revisions based on client feedback or internal reviews ensure that the final product is well-aligned with the proposal's objectives and the client's expectations. This process not only improves the quality of the pitch deck but also demonstrates your commitment to meeting the client’s specific needs.
By thoughtfully tailoring your pitch decks to suit different scenarios, your business can effectively communicate its unique value proposition, increasing the likelihood of winning new business and fostering successful client relationships.
In the diverse landscape of business presentations, pitch decks are pivotal in defining a company's narrative, whether it's an ambitious startup or a well-established Fortune 500 giant. The approach to creating these decks, however, varies significantly between these two realms, each catering to distinct audiences, goals, and corporate cultures.
Startups are the embodiment of innovation and potential. Their pitch decks are less about what they have done and more about what they could do. Here's how they typically (and should) approach their deck creation:
1. Visionary Storytelling: Limited by less historical data and achievements, startups focus on storytelling – a compelling narrative that outlines their journey, the problem they are addressing, and the potential impact. This narrative is not just about the product but also about the dream and the team behind it.
2. Vibrant Visuals: Adopting a minimalist and modern design, startup pitch decks often use bold visuals and simple yet striking layouts. This style reflects their innovative spirit and helps articulate complex ideas in an easily digestible format.
3. Budget Efficiency: Operating with limited resources, startups often craft pitch decks that are high on creativity and low on cost. This constraint often leads to innovative ways of presentation, leveraging tools and techniques that offer the best value for money.
4. The Team as a Cornerstone: In a startup deck, the team slide is more than just a formality. It is a crucial element that reassures potential clients about the team's capability, dedication, and drive.
5. Emphasising Potential: The core of a startup's pitch is its potential for growth and market disruption. The decks often highlight market opportunities, unique value propositions, and long-term vision.
Contrastingly, Fortune 500 companies have a legacy to showcase. Their pitch decks are grounded in their established market presence, brand reputation, and a wealth of data. Here’s how they differ:
1. Leveraging Legacy: These decks heavily feature the company’s established brand and history, showcasing past achievements, a solid client base, and a strong market position. The brand's strength and reliability are central themes.
2. Data-Driven Depth: With years of operation come tons of data. Fortune 500 companies’ pitch decks are rich with charts, statistics, and evidence-based claims, reflecting their extensive experience and market knowledge.
3. Professional and Polished Design: The design of these decks adheres to corporate branding guidelines, with a focus on formal and professional aesthetics. There’s less room for playful creativity, and more emphasis on conveying stability and reliability.
4. Resource Richness: With access to more significant resources, these companies can afford high-quality, professionally designed pitch decks. This includes the use of advanced design tools, engaging top-tier designers, and incorporating sophisticated multimedia elements.
5. Strategic Content: The content is often detailed, delving into business strategies, long-term goals, and alignment with market trends. It speaks to the company's understanding of its position and direction in the industry.
6. Audience Alignment: Having a better grasp of their target audience, these companies tailor their pitch decks to resonate well with their prospective clients or partners, reflecting a mature understanding of market dynamics.
Understanding these nuances is crucial for anyone looking to craft an effective pitch deck, as it guides the content, design, and overall strategy to align with the business's unique narrative.
Whether you are a startup / SMB or a much larger business, the narrative remains the same; whoever you’re selling to needs to understand your offer and will often not have the time to read lengthy presentations. Striking a relationship with a top pitch deck designer should be high on the list, unless of course your star salesperson also happens to be a graphic wizard.
In-House vs. Agency: Choosing the Best Path for Your Pitch Deck…
Should you build business proposal decks in-house or collaborate with a design agency? The right partner (like DesignGuru) can save you significant time and resources while bringing specialised expertise to the table. But understanding the trade-offs is key to choosing the fastest path to winning business.
Handling pitch decks internally allows for full control and confidentiality. But it also distracts your team from core goals. Your salesperson could be networking with leads instead of perfecting slides.
Building decks in-house also requires hiring a skilled designer at significant cost. The average salary for an experienced graphic designer is 60-85k USD annually. For a fraction of the price, DesignGuru provides dedicated senior designers for complete creative support (starting at £749 p/m, which is around 900 USD). For startups and SMBs especially, outsourcing brings welcome budget relief!
On costs alone, outsourcing makes sense, but when paired with the fact that most startups are not specialists in design (and are instead experts in their business field), and most larger organisations can often suffer from legacy work and fail to bring new ideas to the design table. Added to the speed of turnaround, it’s hard to argue that producing in house (unless your deck is highly confidential) is the better option.
Of course, cost is often a concern when procuring pitch deck services. But there are affordable agency options that still deliver superb results. DesignGuru offers packages starting at just £749 monthly with no limit on deck design, making top-tier design both affordable, scalable and easily accessible.
How do we provide such quality at efficient prices? Technology and process. DesignGuru leverages best-in-class tools like Figma to facilitate rapid design collaboration while eliminating resource waste, while additionally allowing direct communication with project managers and designers, a dedicated portal for task management plus document comment tools, DesignGuru applies the efficiency of a SaaS business to the creative of a traditional graphic design agency.
When evaluating cost, weigh long-term growth enabled by great design against immediate upfront savings. Quality pitch decks designed by experts pay dividends over time by empowering you to win business faster.
To ignite great ideas for your pitch decks, a great resource is pitch.com. They have a tonne of examples and inspiration to pull from that you can take away and customise. But importantly pay attention to the layout and flow. What do you notice? Are most presentations long, word heavy novels? Or do they predominantly focus on the visual storytelling and emphasising key points? If you’re fundraising and pitching for an equity or debt round, then here are some great examples from 2022.
If you’re stuck on content & order, PwC has a great resource which helped us here at DesignGuru structure our very own PDF that we send to prospective new partners.
Whether you need a friendly brand overview deck or a formal pro-bono proposal, exploring these diverse decks will spark creativity for your specific needs. Mix and match layouts, colour schemes, icons, graphs, and slogans that resonate.
So, what does a pitch-perfect business proposal presentation contain? The best decks effortlessly blend compelling visuals, logical flow, and persuasive messaging focused directly on the prospect. DesignGuru builds stunning yet intuitive presentations optimised to help you win new accounts.
For example, remember the 12-slide deck for the multi-million dollar RFP response we mentioned earlier? It uses bold graphics, minimal text, and clear data visualisations to demonstrate a core offering. The balanced layout, consistent branding, and clean aesthetic project professionalism while underscoring their product expertise resulted in a huge contract to be won, in record breaking time. Coincidence? I think not!
By guiding prospects smoothly through messaging aligned to their priorities, DesignGuru's polished decks enable clients to close business fast. Our business & design talent simplifies complex ideas and forges connections through strategic visual storytelling. When every element works in harmony, you convey the essence of your offering and forge lasting positive impressions.
Winning business requires conveying why you are the absolute best choice for the client.
An exceptional pitch deck accelerates this process by instantly showcasing your differentiators and value. Partnerships with specialised design agencies like yours truly, DesignGuru, allow you to scale persuasive presentations and excel in competitive pursuits.
By outsourcing deck creation to experts, you free up internal bandwidth to focus on sales while benefiting from strategic design. Collaborating with an experienced partner will amplify your proposals, unlocking your full business potential.
To learn more about elevating your pitch decks, explore our website some more and explore what we have to offer. Our team is ready to craft the presentation you need to wow prospects and start winning business faster.
Don't wait to capture clients' attention - let design give you that extra edge. Partner with DesignGuru today and watch your proposals ignite real results!