Delivering a persuasive pitch deck is both an art and a science. You need to grab either investors' attention, or your prospect, while quickly communicating sometimes complex information on product, service, market dynamics, financial data, and your unique value proposition.
This is where infographics can be invaluable in simplifying a narrative into captivating visuals. In this article we’re going to explore how & why to use infographics in your next pitch deck!
Infographics are visual representations of information, data, or concepts using elements like charts, graphs, maps, illustrations and minimal text. You’ve probably seen them all over Pinterest. They transform complex ideas that would require long-form explanations into easily digestible graphics packed with insights.
Well-designed infographics in a pitch deck provide a strategic advantage by:
As we discussed previously, almost all communication is non verbal, which translates to: audiences better retain information presented visually. Infographics also attract attention which is especially helpful given the fact most people have an attention span of just 8 seconds!
Infographics are powerful pitch deck tools because they:
Thoughtfully designed infographics presented strategically can make your deck more memorable, persuasive, and actionable.
Follow these best practices when incorporating infographics in your pitch:
Polished infographics tailored to your pitch strengthen your deck.
Let's look at two examples of effective infographic use:
One pitch deck we worked on needed to present a comprehensive strategy rollout plan, in a simply and understandable infographic, which was originally presented among a very wordy document. After a quick sketch from the client and a little zaz, we were able to condense what was formerly an A4 page worth of content into a small, digestible image.
Another deck we did incorporated a service overview, originally presented as a series of 7 headings, and while stylised was hard to read and understand the structure. We incorporated this design into a company brochure that made it instantly more understandable.
Both examples presented data that would require lengthy text to explain if not shown visually. Infographics simplified and strengthened their pitches.
In summary, infographics are versatile pitch deck tools to simplify complexity and drive engagement when used strategically. They illuminate trends, convey relationships, compare concepts, explain sequences and inject personality. Infographics tailored specifically to highlight your most persuasive data will allow you to convince investors at a glance rather than in paragraphs.
Ready to add visual pop and persuasiveness to your next pitch? Our designers at DesignGuru can craft captivating infographics and decks tailored to your specific needs.
Let's partner to win over prospects and investors alike through the power of strategic infographics and good design, by design.